How do they use multimedia?

The Australian Daily Telegraph uses most of the multimedia resources of this platform.
It is a very visual media, the headlines of the news are presented with a picture, almost as the size of the written section. Some of the news have videos as a complement of the written part.
It has a Twitter where people can follow this paper, also has a segment called Top Blogs belonging to different columnists. 
The multimedia elements are important for this media, the audience can receive information in their mobile telephones and has the RSS feeds technology. It has also a section only for videos of several kinds of news, such as National, Politics and World News.